About 2 days ago Michael Grant updated his Facebook with a new status regarding a promotional Animorphs video that he was making for the Scholastic sales people:
And not too long after, he sent a direct message to fans via Richard (owner of RAF). It seems that they are going the same route as they did for the Gone video submissions from a little while back. Here is the full letter from Michael and K.A to the fans:
Katherine and I have some information we’d like to share, and a favor we’d like to ask.
Not sure if you’ve heard this yet but ANIMORPHS will be re-issued in spring/summer 2011. That is definite and official.
An editor at Scholastic is combing the first two books for outdated references, sending suggested fixes, and asking us to approve. Which we’ve now done.
Scholastic will re-cover the books using something called a lenticular cover. So far as we know it’s just the first 2 books, then I guess they’ll wait and see how sales go before issuing more.
Scholastic has asked us to prepare a small video to show at the sales meeting in early August. We realized that the sales people probably don’t really know what ANIMORPHS has meant to so many people. So we wondered whether RAF participants might be interested in sending us some brief video clips just saying what ANIMORPHS has meant to them. They could be extemporaneous, or they could read from some of the lovely letters they’ve sent over the years. The only real guidance we have to offer is to make sure the audio is audible. Use as high definition as you have available, but don’t sweat it if it doesn’t quite look like Avatar. Sincerity is more important than technique.
If you’d post this letter that would be very helpful.
Please ask any who wish to participate to forward their video to jake-at-jakemates.com.
Thanks,
Michael and Katherine
So to sum up, here are the new things we now know:
Regarding the Re-Release:
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The first spring/summer 2011 re-release is now said to be covering only the first 2 books: #1 The Invasion, and #2 The Visitor. Not as volumes for multiple books, but as an individual release of those two books only, with the new covers.
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The books are now going to be updated with outdated references. An editor has gone through the first 2 books, and Michael & K.A have just recently approved the changes to them.
Regarding the Animorphs Video Submissions:
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The video is being submitted to sales people who apparently have no previous knowledge on the kind of impact the series had in its original run. According to Michael & K.A’s letter, the meeting is sometime early August, so time is crucial if fans want to get their videos in. The sooner fans can get their videos submitted, the more time Jake (their son) will have to edit and piece it together for Scholastic.
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Submissions should be sent to jake@jakemates.com. (Anything on Youtube might not be taken, so send the files directly to him!)
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RAF has already begun a discussion thread on how they should go about with their videos. To participate, please go here.
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Please remember that this is for all Animorphs fans. Michael & K.A sent this letter to RAF because they are, without a doubt, the largest Animorphs community online at the moment. However the message is openly directed to every Animorphs fan online as well. There are plenty of smaller Animorphs communities out there. Youtube, LiveJournal, DeviantArt, Facebook, etc, wherever they may be, please pass this message onto them (or individually onto your friends) if you’re in touch! It would be a great help to make sure that K.A & Michael have enough material to work with, and that they have a lasting impact on the sales force that is in charge of reviving the series for next year.
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UPDATE: Thanks to a poster named Kalamu at the Animorphs LiveJournal Community, I was reminded of how many Animorph fans we have in different countries. Kalamu said that she couldn’t make a video because she was not very fluent in English. This is not a problem at all! In fact, it’s a bit of a plus!
If we have fans in foriegn countries telling Scholastic how much they love Animorphs (in their first language), then it’ll be the most direct way of letting Scholastic know of how much of a worldwide appeal the series still has! And who knows? It may even give your country a better chance at having the Animorphs be re-released in your own language! (The original run of Animorphs was published in over 20 different languages. So yes, it’s very possible to have that again!).
However, please just remember to add in English subtitles to your video before submitting it in, so that the Scholastic staff can fully understand what you’re saying. (It doesn’t have to be anything fancy. Any basic program like Windows Movie Maker can easily do this. OR, if you’re really not that good with computers, then simply film the entire thing using Flash Cards, as another LJ poster suggested!)
That about covers it for now. I will keep you guys updated as I hear more. NOW GO SUBMIT YOUR VIDEO!