Status Report

Wow, lots of news recently! For those that missed it, Animorphs got a dedicated time slot in the Scholastic Spring 2011 LIVE Preview Webcast today, and the Animorphs segment portion of it was presented by David Levithan (V.P. Editorial Director of Scholastic). The live webcast is now officially over, but will soon be available to watch on Scholastic again (No idea when exactly, but we’ll make a new post as soon as it does!)

Update: Just received word that it will be available 6pm ET on Wednesday, October 20. We’ll post the link once it’s available!

In the mean while though, here are a few pictures that I quickly snapped while it was being talked about:

I didn’t get a chance to listen to everything, but Mr. Levithan was talking about the relaunch of the series from the 90s, and how it would work for audiences today. The snapshots I took also officially confirms the Animorphs #1 book cover that we posted recently. (And in case anyone is wondering about the 3rd pic, it’s him trying to re-enact the morphing pose, from himself to a moose, lol. He was doing this because he mentioned that they couldn’t show the full animation effects for the lenticular morphing online.)

Going along with that, Scholastic is also planning a full on assault with marketing plans for the re-release. The first book is already in their Online Catalog, with a Summer Series Ad PDF that finally displays the full before-and-after of the first cover! Behold, our new Jake model for Animorphs!

Set within the catalog, there is also a 12-Copy Mixed Floor Display item available for retailers, which will hold both Animorphs #1 & 2, but no pictures are available for it yet.

Lastly, here are also some marketing plans of what Scholastic intends to do with upcoming relaunch of the series:

Marketing Plans

Over 35 million copies of the original series in print!

• 100,000-copy announced first print
• National media campaign
• Select author appearances
• Major advertising campaign, including:
• In-theater advertising in select markets
• Online advertising linking to special content on Animorphs website www.scholastic.com/animorphs update, including:
• Games & Video
• Summer camp sampling
• Outreach to Animorphs fan sites

Quotes / Reviews

Praise for Animorphs

“Engaging… impressive.” –School Library Journal

“There’s clearly something about Animorphs that has kept kids enthralled.” –Publisher’s Weekly

I think that’s everything for now. Expect more updates soon! Lots of things are coming up, and we’ll try to stay on top of it all to keep you fully updated!